I love interesting, smart packaging. I love to explore the reasoning behind it, the engineering to make it and the printing used to make it shine once it hits the shelves. I love it even more when it's coupled with something seemingly mundane like laundry detergent.
As I was walking through the grocery store this past weekend, I
happened across the latest packaging from Seventh Generation for their
laundry detergent and was fascinated. Have you seen this?
It has the same feel in your hand as a plastic jug, but it's actually a shell of pressed cardboard.
Inside, there is a pouch, not unlike they do with boxed wine, so that there's less waste.
I LOVE this.