Tuesday, October 18, 2011

Laundry Detergent + Boxed Wine = LOVE.

I love interesting, smart packaging. I love to explore the reasoning behind it, the engineering to make it and the printing used to make it shine once it hits the shelves. I love it even more when it's coupled with something seemingly mundane like laundry detergent.

As I was walking through the grocery store this past weekend, I happened across the latest packaging from Seventh Generation for their laundry detergent and was fascinated. Have you seen this?

It has the same feel in your hand as a plastic jug, but it's actually a shell of pressed cardboard. 

Inside, there is a pouch, not unlike they do with boxed wine, so that there's less waste.

I LOVE this.